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Wordmark/Logotype

This type of logo consists of the brand name written in a distinctive font or typography.

It focuses on typography to create a strong brand identity

Coco Cola
Google Logo

Lettermark

A lettermark logo incorporates the initials or acronym of the brand name into a stylized design.

It condenses the brand name into a single or few letters

IBM Logo
HBO LOGO

Symbol/Icon

Symbol or icon logos use a simple and recognizable visual representation that represents the brand. These logos are often abstract, illustrative, or pictorial, such as the Apple logo or the Nike swoosh.

Apple-logo
Nike-swoosh-logo

Combination Mark

This type of logo combines both a wordmark and a symbol/icon. It allows for versatile use of the logo, with the option to use the symbol and wordmark together or separately

Burger_King_logo
adidas Logo

Emblem

An emblem logo features the brand name encased within a symbol or icon. These logos often have a traditional, vintage, or prestigious look and are commonly used by universities, government organizations, or luxury brands

Harley-Davidson_logo
Starbucks_logo

Abstract

Abstract logos use geometric shapes, lines, and colors to create a visually unique and intriguing design. They don't directly represent the brand but instead evoke emotions and capture attention

Pepsi_Logo
Toblerone-Logo

Mascot

Mascot logos use a character or a personified figure as the brand representation. These logos are often playful, friendly, and create a connection with the audience.

KFC-logo
Michelin

TYPES OF LOGOS
Logos come in various forms, each with it is own unique characteristics and design elements.

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