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  • Writer's pictureSunil Kuttan

Different types of logos & the best logo design tips.

Updated: Apr 17

Logos come in various forms, each with it is own unique characteristics and design elements. Find out the best logo design #logotypes #logodesign #logolessons




Wordmark/Logotype

This type of logo consists of the brand name written in a distinctive font or typography.

It focuses on typography to create a strong brand identity.


Wordmark example Coco-cola logo in red round

Wordmark example Google logo


Lettermark

A lettermark logo incorporates the initials or acronym of the brand name into a stylized design. It condenses the brand name into a single or few letters.



Letttermark logo example IBM logo

Letttermark logo example HBO logo



Symbol/Icon

Symbols or icon logos use a simple and recognizable visual representation that represents the brand. These logos are often abstract, illustrative, or pictorial, such as the Apple logo or the Nike swoosh.


Symbol or Icon logo example Apple logo


Symbol or Icon logo example Nike Swish logo



Combination Mark

This type of logo combines both a wordmark and a symbol/icon. It allows for versatile use of the logo,

with the option to use the symbol and wordmark together or separately



Combination mark logo example Burger King logo

Combination mark logo example adidas logo


Emblem

An emblem logo features the brand name encased within a symbol or icon. These logos often have a traditional, vintage, or prestigious look and are commonly used by universities, government organizations, or luxury brands


Emblem logo example Starbucks Coffee logo

Emblem logo example Harley Davidson Coffee logo


Abstract

Abstract logos use geometric shapes, lines, and colors to create a visually unique and intriguing design. They don't directly represent the brand but instead, evoke emotions and capture the attention.



Abstract logo example Toblerone logo


Abstract logo example Pepsi logo


Mascot

Mascot logos use a character or a personified figure as the brand representation. These logos are often playful, and friendly, and create a connection with the audience.



Mascot logo example Michelin logo


Mascot logo example KFC logo




These are just a few tips to remember for the best logo design.

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