Types of logos
Logos come in various forms, each with it is own unique characteristics and design elements.
This type of logo consists of the brand name written in a distinctive font or typography.
It focuses on typography to create a strong brand identity
A lettermark logo incorporates the initials or acronym of the brand name into a stylized design.
It condenses the brand name into a single or few letters
Symbol or icon logos use a simple and recognizable visual representation that represents the brand. These logos are often abstract, illustrative, or pictorial, such as the Apple logo or the Nike swoosh.
This type of logo combines both a wordmark and a symbol/icon. It allows for versatile use of the logo, with the option to use the symbol and wordmark together or separately
An emblem logo features the brand name encased within a symbol or icon. These logos often have a traditional, vintage, or prestigious look and are commonly used by universities, government organizations, or luxury brands
Abstract logos use geometric shapes, lines, and colors to create a visually unique and intriguing design. They don't directly represent the brand but instead evoke emotions and capture attention
Mascot logos use a character or a personified figure as the brand representation. These logos are often playful, friendly, and create a connection with the audience.
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